Working with music

At the moment I am working on the music that will be used for our commercial. We have decided to use the track "E-Talking" by Soulwax. We listened to various tracks and styles but none other than this track sounded good enough for our type of commercial.

I believe that in order for the commercial to flow properly, both in story and timing,
the track needs to be edited to the 30 seconds gap the commercial has so that the story can fit around it.

I often find it easier to create a story around a track of music rather than the other way around.

What I have edited I think is good enough for the moment. The track unedited had a long intro which is far from ideal, so it had to be cut down. Luckily, noticed that around 40 seconds in the buildup ends on a nice beat and then the beat changes. This was brilliant to start off with and the track continues on a nice beat after this so hardly any editing was required. Of course though it needs to end.

We had previously decided we want the Fossil product falling at the end and this is a good place to and a fade out to the music or even a straight cut.

Below is a screenshot of the entire music track edited. The music track is in green. The blue is the intro and outro animatic images.



As shown above I tried this with a fade out and a fade in back when the camera shows the Fossil product on the floor and I think it worked well.

It just needed one more minor touch to the end bit of the edited music track. This was to add a lowpass effect to the sound output. This made the end sound more tinny or like radio. I felt that this would create less emphasis on the music and more on the imagery on the screen (such as the Fossil Product).

Below is the Lowpass I used on the end of the track.