Presented Idea

We thought about these ideas for a while and we thought of this idea..

This time we focused our idea on a cave. The synopsis of the video was that there would be a cave, dimly lit with a fire on the ground. Cave art on the walls of a man and women would come alive. One of these women would start playing with the man. Pushing him around and generally having fun. Whilst all this is happening, this is where we would experiment with these types of graphics.

This, I hope, will give the advert both it's subtle sexiness (of the man and woman flirting and messing around) and the vintage design of the graphics appearing all over the walls. It is important to have some sort of contrast between the characters actions though, as it is a men's fragrance, not a uni sex (or both sex range) product.

We were happy enough (so far) with this idea though, that this is what we presented to the product design class.

They thought the idea was OK, but believed it needed to be more modern, and that the vintage style needed to be shown more.

This leads us onto the next stage.. finalising exactly what is going to happen in the scenes. This is both direction and styling.