Brainstorming.. or is it Mindmapping. Ideawebbing?

For our brainstorming session we came up with a few ideas, but didn't really have anything concrete but its a good starting point.

General main points coming out of the brainstorm were things like mud, being earthy and brown in relation to the literal sense of the word fossil (as mentioned before). Having mud in it would assume being the basis of it's environment, so it led us to locations such as fields, forests, rocks, caves and cliffs.

One main idea we had involved a wood and a cliff with a waterfall. The waterfall would be flowing with the fragrance of the Fossil bottle at the top and bringing fossils in the cliffs surface to come to life. Our ideas included both men and women (perhaps cavemen and women) and even prehistoric creatures coming to life. They were only to come alive within the rock, so as if they're still half inside the rock, or even made of rock, like fossils can sometimes look like.

We also had another idea connected with this one, with a silhouette of a man ontop of the waterfall putting the fragrance on. Afterwards a few silhouettes of women would emerge as if being lured in by the fragrance.

This was too much like Lynx adverts and doesn't really work with our product, being more up market, so this idea died pretty quickly.

After looking at some more advertisements of men's fragrance's I came across this video which I LOVED. the song works well (although I ma not sure it is the original of this advert) but mainly the graphics involved within is what really caught my attention.



It's such a fun style of animation. We thought of perhaps doing similar effects, either 3D or even 2D but in a similar style of black and white modern imagery.

Of course, doing something too similar to this would be implausible. The main problem, which affects every other idea also, is the fact there is an actor in it. Filming actors for the advert isn't a good idea because it would not only take too much time casting and filming, then editing and chroma keying the actors, but we would also have to find the right actor for the advert.

By this, I mean finding attractive, and probably athletic actors. Finding such a specific type of actor in such a small space of time, inside a small college, without funding just wouldn't even be worth looking into.

This then leads to creating 3D actors to replace the actors we can't use. But again it is not a good idea. This would mean creating a really realistic character which wouldn't make sense and is just incredibly impractical.

So..

We thought of having actors, and it won't work, we then thought about creating them in 3D, but that's even less of a good idea, so how do we have characters in the advertisement?

This then leads to stylised 3D or 2D or even straight up 2D, but which hides most of the detail, given the illusion that there are characters moving around, rather than showing real characters (which can't happen).

In other words, I mean having something like 2D characters done in a certain style, but one that matches the brief. Or really something like silhouettes of people doing all the actions we would have had from live actors, kind of like the ipod adverts.



..but without the bright colours of course.